If you’ve struggled to connect with your customers or felt behind in your marketing compared to your competitors, it might be time for your team to implement a new marketing plan. In 2022, learning how to build an effective marketing plan for digital marketers is imperative to success with your content. But before you jump …
How to Build an Effective Marketing Plan For Digital Marketers in 2022 Read More »
If you’re struggling to create content that resonates with your target audience or inspires long-term customer relationships, your business might lack an effective inbound marketing strategy. Unlike traditional marketing, inbound marketing focuses on providing value to your audience at every stage of the buyer journey. So rather than bombarding them with ads at every click, …
Inbound Marketing Strategy: The Different Types and How it Works Read More »
These days, social media is ubiquitous. Everyone is commenting on Facebook, scrolling Instagram, pinning, tweeting, tiktoking, you name it. If businesses want to reach their customers, social media is where they need to be. There’s a big difference, though, between using social media for fun and using it for business. The latter requires planning, strategy, …
PPC marketing is a core tenant of any good marketing strategy. It allows a business to quickly and efficiently reach their audience, build awareness, generate leads, and drive traffic. As powerful as it is, though, it can be confusing. Within the PPC, or pay per click, domain, there are a number of platforms to choose …
Not even ten years ago, social media was dominated by #throwbackthursdays and #selfies at every scroll. #TBT may not be a thing anymore but hashtags are no less important in your social media marketing strategy. Regardless of your industry or the platforms you’re on, effective hashtag use can boost your visibility and increase engagement for …
Creating a digital marketing strategy can seem overwhelming, especially if you’ve never had one before. There are many aspects of digital marketing and fitting the pieces together is not an easy job. It is an important one though. Organisations without a digital marketing strategy may struggle to grow, to connect with customers, and to establish …
5 Steps to Create a Digital Marketing Strategy for 2022 Read More »
A strong brand identity is one of the most important assets your company can have. It shapes who you are in the eyes of your customers. A strong brand can make you stand out and launch you to success while a weak one can cost you business or be ignored all together. Some of the …
The Importance of Creating a Strong Brand Identity Read More »
Every business is on a journey. Think of it like a cross-country road trip. Just like you wouldn’t set out on the road without a map, you shouldn’t set out in business without a marketing strategy. But a good GPS doesn’t just tell you point A and point B. It might include fuel stations along …
Should you strive for comments on Facebook or likes on Instagram? What about views on TikTok vs re-pins on Pinterest? There are so many social media platforms available to brands these days. How do you know which is right for you? The constantly changing social media landscape is hard to keep up with. Algorithms adapt, …
Which Social Media Platform is Right for Your Business? Read More »
You’ve got the expertise, the team, and your product, and you’re ready to make some sales. For that, you need marketing. We know running a business involves a lot, and marketing may be one of the last things on your mind. However, if you want to grow and be successful long-term, a marketing strategy is …