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Mandi Davies

What is Social Media Marketing?

These days, social media is ubiquitous. Everyone is commenting on Facebook, scrolling Instagram, pinning, tweeting, tiktoking, you name it. If businesses want to reach their customers, social media is where they need to be.  There’s a big difference, though, between using social media for fun and using it for business. The latter requires planning, strategy, …

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Effectively Using Hashtags on Social Media

Not even ten years ago, social media was dominated by #throwbackthursdays and #selfies at every scroll. #TBT may not be a thing anymore but hashtags are no less important in your social media marketing strategy.  Regardless of your industry or the platforms you’re on, effective hashtag use can boost your visibility and increase engagement for …

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5 Steps to Create a Digital Marketing Strategy for 2022

Creating a digital marketing strategy can seem overwhelming, especially if you’ve never had one before. There are many aspects of digital marketing and fitting the pieces together is not an easy job. It is an important one though.  Organisations without a digital marketing strategy may struggle to grow, to connect with customers, and to establish …

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Which Social Media Platform is Right for Your Business?

Should you strive for comments on Facebook or likes on Instagram? What about views on TikTok vs re-pins on Pinterest? There are so many social media platforms available to brands these days. How do you know which is right for you?  The constantly changing social media landscape is hard to keep up with. Algorithms adapt, …

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Why Marketing Automation

Why Marketing Automation should be Part of your Digital Marketing Strategy

Do you often find yourself answering the same questions every time you get a new enquiry? Do you struggle to check your inbox in a timely manner, sometimes letting days pass before realising you never responded? We’ve all been there. All small business owners wear many hats, often juggling them all simultaneously. By the time …

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