Brand Identity & Design Services
Your brand is what people say about you when you’re not around. What are they saying about you?
Unified Marketing’s branding and design services make sure you stand out in the best way. We’re here to help with logo design, style guides, mission statements, brand positioning and more.
What is Brand Identity
Green straws. Golden arches. We bet you know exactly who we’re talking about. That’s because these companies have a strong brand identity. When you see one of their products or advertisements, you don’t even need to see a company name to know who it’s about.
Your brand identity is what makes you recognisable to your customers. It’s more than just your logo. It’s your colour pallet and your tone of voice and the causes you support and your product packaging. These, and more, all work together to tell your customers who you are and give them something to connect to.
Why Create a Brand Identity
Brand identity may seem like something reserved just for the big guys, the major organisations. But in reality, any company can, and should, cultivate a brand identity.
Customers are exposed to hundreds of brands every day. A brand identity makes sure they remember yours. It also helps them connect on a deeper level to your brand. Instead of being one of many companies selling your product, you can be the one company that shares their values, that makes them laugh, that they can trust, that they want to engage with.
Purchase decisions often go beyond just the basic need for a product. Consumers evaluate a brand before purchasing from them and your brand identity can be the deciding factor for them to choose you.
How it Works
Creating a brand identity is a process unique to every business. Your brand should reflect your values, your story, and most importantly, the value you bring to customers. It helps to have branding experts like Unified Marketing guiding you along the way.
First, we’ll start with a thorough brand audit to understand how your current brand is performing. Even for established companies, this is an important step. How you see your company is not always how your customers see it.
Then, we work closely with you to perfect your brand elements. This includes things like your mission statement, your logo and colors, messaging, and more. Once these are nailed down, we’ll help you strategically implement this identity and solidify it for years to come.
Don’t have an established brand yet? No worries! Our team can start from scratch to turn your ideas into a strong identity that sets you up for success. You don’t have to build it all alone. We’ll help with everything from logo design to style guides to content creation.
We tailor our brand identity process to you and your unique organisation to bring you the best results. Get started by scheduling a brand audit with us today.
Why Choose Unified Marketing for Branding and Identity Development?
Unified Marketing is one of the leading branding and design agencies for regional Mildura businesses. We’re ready to help create a brand that you and your customers love.
Owned and operated by a Mildura native, we understand the regional market like few others and know what it takes to not only build, but maintain a company here. A one-size-fits-all approach won’t cut it for those looking to stand out in our community.
With over 5 years of experience, our team are experts at understanding what makes your organisation awesome and translating that into a strong brand. We’ve worked with companies across industries and helped each one shine.
From us, you can expect the time and personalised attention that only comes from a fellow regional business. We’ll get to know your business like our own and work with you to share it with the world. Everything from logos to style guides to graphics are custom designed with you and your customers in mind.
It’s not enough to just have these things, though, if they can’t be put to use. We’ll help you strategically incorporate your branding elements into things like your website, your ads, or your social media content. It’s a process to establish a strong brand identity and we’re with you every step of the way.
Whether you want to refine the brand you have or build one completely from scratch, our experienced team can help you start off strong and set you up for long-term success.
FAQ
Creating a brand identity is a multi-step process that doesn’t happen overnight. The first step is to determine where you’re starting from. Is your current brand perceived the way you want it to be? Are you a new business without a brand established yet?
Once you know your starting point, you can determine what is needed to get you where you want to be. That may be a redesigned logo or an updated mission statement. You may create brand guidelines to ensure consistency. Maybe you need to evaluate your product design and packaging to better align with your brand.
All of these elements work together to create and maintain your brand identity among consumers.
Your brand identity is presented in everything you do. It’s more than just your logo. It’s the colour pallet you use. It’s the tone of your messaging. It’s the experience your customers have when purchasing and using your products.
The best brands work to present a consistent brand image with everything they do. Brand guidelines are helpful in accomplishing this, especially as your business grows.
While each brand is unique, those with the strongest identities share a few things in common. Most importantly, they are unique and stand out among the competition. They are consistent in how they present themselves and their identity. Through this, they become memorable and generate trust among consumers.
Any company can cultivate and benefit from a strong brand identity. Talk with our team to learn how to strengthen yours.
Unified Marketing offers comprehensive branding and design services to help you build a brand you love. We design a solution that is unique to your needs and goals. Each package includes an initial brand audit and strategic recommendations.
From there, we offer support and guidance, hands-on implementation, graphic design, and other services like website design and development, content creation, and digital advertising. We’re here to help you accomplish your goals, whatever it takes.
Building a strong brand identity is not an overnight process. You can expect at least a few iterations to create a brand you love.
While we do our best to work within your timeline, we recommend allowing 4-6 weeks for best results.
Our branding and design services are tailored to your business and your needs. As such, our pricing varies based on things like existing elements, graphic design needs, implementation, and additional services.
Talk with our team to get a custom price quote for your brand.
Once your brand has been created or updated, our team will guide you through the necessary implementation to roll it out to the world. This may include a new website or updates to your existing site. You may need to update your social media profiles or run some ads to boost awareness of your new brand.
We offer these services and more to establish and maintain your brand for years to come. Learn more about all our service offerings here.
Get in Touch Today!
Your brand is your most valuable asset. It is the first thing your audience notices and the impression they leave with. A strong brand can work for you while a weak one can deter customers, or worse, go unnoticed.
Unified Marketing’s branding and design services make sure you stand out in the best way. We work with you to create logos, mission statements, branding strategies and more to share your story with the world.
Our team of experts is ready to help you design your best self.
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