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Marketing Strategy

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5 Steps to Create a Digital Marketing Strategy for 2022

Creating a digital marketing strategy can seem overwhelming, especially if you’ve never had one before. There are many aspects of digital marketing and fitting the pieces together is not an easy job. It is an important one though.  Organisations without a digital marketing strategy may struggle to grow, to connect with customers, and to establish …

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Which Social Media Platform is Right for Your Business?

Should you strive for comments on Facebook or likes on Instagram? What about views on TikTok vs re-pins on Pinterest? There are so many social media platforms available to brands these days. How do you know which is right for you?  The constantly changing social media landscape is hard to keep up with. Algorithms adapt, …

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