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Nostalgia Marketing -Why do we like to live in the past?

Nostalgia Marketing, why do we like to live in the past? Surely you have seen nostalgia marketing on social media. Remember when we had to decide whether we wanted to use the phone or browse the internet? How annoying was it when your brother watched a VHS but didn’t rewind the cassette after the movie was finished? When was the last time you fed your Tamagotchi? Can you remember creating… Read More »Nostalgia Marketing -Why do we like to live in the past?

Which Social Media platform is right for my business?

Which Social Media platform is right for my business? Facebook, Instagram, TikTok, LinkedIn, Twitter, Pinterest – these are all social media platforms we’ve heard of, but which one is actually right for your business – or should you be on all of them? The social media landscape constantly changes and makes it hard to keep up. Plus, as it changes, algorithms change too and you might still be confused whether… Read More »Which Social Media platform is right for my business?

The importance of a great website in 2020

Now more than ever it is vital for even a small business to have a strong online presence and digital marketing strategy in place.  If you haven’t already you need to be considering the huge marketplace of prospective buyers currently online and what you need to be doing to not only get in front of them, but also to nurture them through your sales funnel and convert them into loyal… Read More »The importance of a great website in 2020