PPC (Pay Per Click) Agency & Marketing Services
Organic reach is important, but nothing gets results quite like PPC marketing. Pay per click marketing is an effective way to reach the right people at the right time to drive results. You don’t need huge budgets or flashy ads, just an experienced PPC agency with a powerhouse team. Talk with us today to get started.
Why You Should Invest In PPC Marketing?
Have you ever gone to a concert and bought a backstage pass to get facetime with the artist? PPC marketing is like a backstage pass to your customers. It puts your business front and center when they’re searching the internet.
Thanks to the targeting abilities that paid ads have, they are much more effective at driving conversions than organic content or SEO. Website traffic coming from paid links are 50% more likely to make a purchase than traffic from organic links.
PPC marketing campaigns receive more views, more clicks, and more conversions. They’re critical for reaching customers as they move through the marketing funnel and get serious about buying.
The internet is a crowded place these days. Reaching your target customers can be difficult; putting out content and hoping for the best just isn’t a viable business strategy. PPC marketing is the flashing neon sign that helps you stand out from the crowd. Let us help you shine.
What is PPC?
PPC marketing, or pay per click, is an effective way to get your content in front of potential customers. Businesses target ads to be shown to a specific audience and pay each time that ad is clicked.
These are the ads you might see at the top of search results pages or along the side of the website you’re on. Ad networks, like Google, will show your ad to people in your selected audience based on your budget and how likely they are to take your desired action.
For example, as a gym, you may run ads for your personal training services. You can target your ads to men aged 25-40, living in Melbourne, who search for things like ‘personal trainers,’ or ‘gyms.’ When Brad, a 32 year-old living in Melbourne, searches for ‘gyms near me,’ he’ll probably see your ad amongst the top results.
If your content captures his attention and meets his search needs, he’ll probably click and you’re on your way to gaining a customer!
Types of PPC Ads
There are a number of different PPC ad types you can choose from to fit your business and goals. Some organisations use just one, while others use a combination to fulfil different needs.
Search ads are one of the most common types of paid ads. These are usually text based and appear in search results pages as a response to a user’s query. Paid search ads supplement the long-term efforts of SEO to increase the likelihood that your business will be among the top results.
Display ads, as their name suggests, display an image and text to capture viewers’ attention. These types of ads are found on Google Display Network websites. You might notice them at the top of the page as a banner, in the middle of a page between paragraphs, or along the side panel of a site. These are great to catch the eye of users interested in your industry or similar topics.
Paid ads aren’t limited to websites or search results. You can also run ads on social media platforms. These are the promoted posts you see on Facebook or the sponsored Instagram images that link directly to a website. Paid social ads are ideal to target customers who are known to engage with similar products or services.
If you type ‘iphone case’ into Google, chances are some of the first results you’ll see are paid shopping ads. These highlight specific products and link directly to the product page, creating an easy, convenient shopping experience for customers. Paid shopping ads are perfect for e-commerce businesses targeting customers who are ready to buy.
What are the Benefits of Paid Search?
Paid search has grown rapidly over the years and shows no signs of slowing down. There’s a reason it’s so popular. When done well, it’s one of the strongest tools in a business’s tool belt.
One of the biggest benefits of paid search, especially when compared with SEO, is the targeting abilities. You can choose to have your ad shown to groups that match certain location, demographic, interest, and behaviour criteria. This prioritises quality over quantity and gets your ads in front of not just people, but the right people.
PPC marketing results can be seen a lot faster than some longer strategies like content marketing or SEO. This makes it easy for you to see what’s working, what’s not, and make the appropriate changes before your budget is wasted.
Despite the ‘pay to play’ nature of PPC marketing, it’s a cost effective way to boost your business. PPC marketing is estimated to have a ROI of 200%. Even a little investment can go a long way.
How Effective is PPC?
PPC marketing is one of the most effective strategies used by organisations today. When done correctly, your content can be seen by thousands of potential customers who are looking for exactly what you’re selling.
Regardless of your business goals, pay per click strategies can help. It can increase brand awareness by up to 80% – key for new small businesses. If you want to drive sales, PPC ads yield 50% more conversions than organic content.
On social media, PPC ads on Facebook boast a 9.21% conversion rate. That may seem like a small number, but for comparison, business websites only see 1-3% conversion rates. For a growing business, that’s huge!
With a well executed PPC marketing strategy that integrates with your broader marketing plan, there’s no limit to what your business can achieve.
Start your PPC Campaign today!
Even for the best marketers, paid advertising is a full-time job in itself. Without the necessary time and resources, a paid ad strategy can fall short and cost thousands of dollars without delivering results. Our experts are ready to make sure you don’t waste another cent on ads that don’t perform.
Regardless of your ad budget, we can create a strategy that drives results. Schedule a paid advertising consultation with us today to get started.
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