Google searching is the new window shopping. Make sure your services are front and center for your customers with SEO. Our search engine optimisation services boost your visibility and send qualified traffic directly to your website.
Monthly Packages
Growth SEO
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Keyword Research (5 Primary Keywords Per Month)
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1x Backlink Per Month
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Competitor Review
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SEO Related Content Suggestions
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Analytics Analysis & Optimisation
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Website Auditing
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Conversion Optimisation Suggestions
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SEO Related Website Fixes & Changes
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Monthly Reporting
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Discussion of Results & Activities
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Trend Analysis
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Competitor Analysis
Accelerate SEO
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Keyword Research (10 Primary Keywords Per Month)
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2x Backlink Per Month
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SEO Rollout Plan
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1x Blog Per Month (est. 1,200 words)
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Competitor Review
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SEO Related Content Suggestions
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Analytics Analysis & Optimisation
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Website Auditing
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Conversion Optimisation Suggestions
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SEO Related Website Fixes & Changes
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Monthly Reporting
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Discussion of Results & Activities
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Trend Analysis
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Competitor Analysis
Advanced SEO
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If you require more than 11 keywords please don't hesitate to reach out for a custom quote.
What is Search Engine Optimisation (SEO)?
Search engine optimisation (SEO) is the process of optimising your website and its content to appear higher in search results. When a user searches, search engine algorithms complete some complex calculations to determine which websites and pages best fit the user’s query while also giving them the best experience.
You can’t control the algorithm, but there are things you can do to make your website more likely to appear at the top of search results.
Everything from your content to your page structure to the links on and to your website factor into where you rank. By targeting certain keywords, prioritising the user experience, and following best practices, you can be found by customers searching for exactly what you’re offering.
Why Is SEO Important?
53% of all website traffic comes from organic searches but if you’re not ranking, you’re missing out. Search engine optimisation efforts are key to telling search engines that your site should be shown to users.
It’s not enough to just be in the results, though. Customers don’t want to wade through hundreds of pages to find what they’re looking for. Less than 1% of Google searchers click on results from the second page. That’s why SEO is so important for your business.
When your website is optimised, not only does it appear in search results, but it appears higher in those results. This gets you more traffic and more business. Especially in highly competitive industries, the difference between first and fifth on the results page can make a huge difference.
Search engine optimisation makes sure that your website is found by people searching for the products and services you offer. Increase traffic, grow your customer base, and boost your business, all with SEO.
How Does SEO Work?
Effective SEO is a combination of three main pillars. Each of these aspects works together to help your site rank.
Technical SEO
Technical SEO is what happens behind the scenes to give your visitors a great experience on your site. It includes things like page speed, website structure, mobile adaptability, and how accessible the site is to search engines.
Proper technical SEO helps your website communicate with search engines so that it can be more easily found, understood, and displayed in results.
Content - On-Site SEO
On-site SEO is what most people think of when they hear search engine optimisation. The content on your website, including text and media, all affect how you rank in search results. It considers things like what you write, how well you target certain keywords, posting frequency, and how non-text content is included.
On-site SEO is key for telling search engines what your site is about and how it matches users’ queries.
Backlinks - Off-Site SEO
Off-site SEO is about how your website interacts with other pieces of the web. Quality interactions add credibility and boost your rank while poor quality interactions make you untrustworthy in the eyes of search engines and customers.
Building off-site SEO includes things like earning backlinks from other high authority websites, disavowing toxic backlinks, and taking advantage of local SEO opportunities like GoogleMyBusiness.
How Does SEO & PPC Work Together?
SEO and Pay Per Click (PPC) ads are often seen as polar opposites. However, the two are actually quite similar and can work together well to boost your business.
Both SEO and PPC work to increase traffic to your site. While SEO focuses on organic traffic, paid ads bring in paid traffic. Both methods rely heavily on the use of keywords to target relevant customers. In tandem, they can help you perfect your keyword strategy overall.
SEO and PPC strategies work together to increase the amount of “real estate” your company has on search engine results pages. Your paid ads could appear at the top of the page, followed closely by your organic results. Together, the entire screen above the fold could be your business!
This not only increases the amount of traffic you receive to your site, but also boosts credibility in the eyes of customers.
Why Choose Unified Marketing for SEO?
Unified Marketing is proudly partnered with Australia’s leading specialised SEO agency – dedicated wholey and solely to search engine optimisation. This means we’re well-versed in the technical, on-site, and off-site aspects of SEO that impact your search rankings. Yes, there’s more to it than just putting keywords in your content.
With our partner agency, we will develop a custom SEO strategy for your business that aligns with your overall digital strategy, moving you towards your long term goals.
We’ll conduct a thorough SEO audit of your existing website to determine current strengths and opportunities. Unified will work with your team to design and implement a holistic strategy that drives organic traffic.
In addition to SEO, we offer other complementary services such as content marketing, paid ads, and website design and development. These work with your SEO strategy to position you above the competition and on track to success.
FAQ
SEO stands for search engine optimisation. This is the process of improving your website so that it can be found by search engines and shown in search results. Ideally, as customers search for words and phrases related to your business, your website will be shown in the top results for them to click.
Improving your SEO can be done in a few ways. First, start with an audit of your current website, looking at technical, on-site, and off-site SEO elements. Determine which one(s) you have the skills, bandwidth, ability, and budget to address.
The best results will come from improving all three SEO pillars. You will need to ensure that your website functions well, provides a great experience, has quality content and sufficient backlinks. Many organisations find that working with dedicated SEO professionals like our team at Unified is the easiest way to improve their SEO efforts.
SEO services work extremely well when done properly. SEO has been estimated to drive 1000% more traffic than organic social media. That traffic translates to conversions. SEO leads have a 14.6% close rate.
When all three elements of SEO work together, it’s a strong strategy for your business.
To increase your SEO ranking, you’ll need a comprehensive strategy that addresses all aspects of technical, on-site, and off-site SEO. It’s important to understand what keywords and phrases your customers are searching and how you are targeting those with each page of your site.
Make sure that things like page load time and media dimensions provide a good experience for visitors to your site and work to earn backlinks from reputable, high authority sites. Work with SEO professionals like our team at Unified to efficiently improve your SEO ranking.
As effective as SEO strategies are, it’s important to remember that it’s a long game. Most experts agree that it can take anywhere from 4-6 months to see results from SEO.
With the proper keywords, site performance enhancements, and links, you’ll notice your website gradually ranking higher in results leading to increased traffic and conversions.
SEO is a great way to get your business in front of customers online without the hefty investment that can accompany paid ads. With effective SEO, you’ll rank higher on search engine results pages to be seen and clicked on more often.
You’ll enjoy increased website traffic, brand awareness, and credibility. SEO puts you ahead of your competitors and top of mind to consumers.
As with any marketing tactic, it’s important to evaluate SEO efforts regularly for performance. Use analytics tools like Google Analytics or Search Console to monitor your rankings for specific keywords and overall traffic trends.
Look at how customers behave once on your site to make sure you are targeting the right keywords with the right content. SEO professionals like our team at Unified can walk you through these metrics to make sure your efforts are working for you.
Get in Touch Today!
Search engine optimisation is one of the best things you can do for your business. It builds credibility, improves the customer experience, and ultimately leads to more traffic and conversions for your organisation.
Our expert team will tackle all aspects of SEO to position your site for success. From keywords to backlinks, we craft a strategy uniquely suited to reach your goals.
Put your website front and center for customers searching online.
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