Social Media Marketing Services
Social media marketing is so much more than just making a Facebook page or posting some pics to Instagram. It should be a core component of your marketing strategy. Good social media marketing works closely with other aspects like paid ads and SEO to support your brand and turn likes into customers. Talk with our team to get started today.
What is Social Media Marketing & Why do you need a Social Media Marketing Agency?
Social media has become more than just a place to share funny videos and find old friends from school. It’s become a place for business.
To succeed, a social media presence is all but required. Studies show that 57% of users will follow a brand on social media. Once they’re following you, 89% go on to buy from your brand. Platforms like Facebook, Instagram, Pinterest, and even Tiktok are key to connecting with customers, increasing marketing ROI, and more.
The problem is that many companies underestimate just how much time an effective social media marketing strategy requires. As a result, they approach it as an afterthought and are disappointed with subpar performance. That’s where a social media marketing agency makes all the difference.
An experienced agency, like Unified Marketing, can optimise your presence across platforms to get the most out of your social media. We’ll create content, handle distribution and promotion, and seamlessly integrate social with your other strategic initiatives.
Especially for small businesses, a social media marketing agency can help you maximise your budget for the best results. With strategic efforts from social experts, we’ll take your business to the next level.
Experience with all Social Media Marketing Platforms
The average social media user is active on six different social platforms. That’s six opportunities for you to connect with a customer. It’s not enough to pick just one platform. The best social media marketing strategies work across platforms and channels to deliver the best results.
Though each channel is different, they should all seamlessly work together to achieve your goals. It’s a fine balance between promotion, engagement, and social listening and our team are experts at achieving that.
The O.G. of social media platforms, Facebook is still one of the most popular spots for social media marketing today. Create a business page to drive traffic, generate leads, and run effective ads.
Instagram is a great place to strengthen your brand with images and reels, and build relationships through stories. We’ll help with content creation and distribution to make your product the star of the show.
Share up-to-the-minute news with your followers and join conversations around your brand. Twitter is a powerful social listening tool and can help establish you as leaders in your industry.
Pinterest isn’t just for bloggers anymore. Millions of people log on daily for inspiration for everything from local businesses to new products to travel tips. This is one of the best platforms to put a content marketing strategy into action.
Tiktok is the new kid on the block making waves in the social media marketing world. Countless companies are using it to connect with younger customers, educate about their products, and have a bit of fun!
The Benefits of Social Media Marketing
Social media marketing is a powerful tool, especially for small businesses. By 2025, there are expected to be over 4 billion social media users. If you want to grow, this is where you need to be. Here’s why.
Boost Your Brand
With every post, you’re telling potential customers who you are and what you stand for. Reinforce your brand to increase awareness and recognition across your target audience. Strong social branding also builds trust with consumers, leading to sales and loyalty.
Expand Your Reach
Want to reach consumers in a different city, a different state, even a different country? All it takes is a few clicks. Social media marketing removes barriers and lets you connect with customers who otherwise may not have ever heard about you.
Every post, tweet, or story you share can lead to sales and direct revenue. In the last two years alone, social media referral traffic to online stores has increased 100%. Even small businesses with limited marketing budgets can drive real results without breaking the bank.
What do our Social Media Marketing campaigns look like?
We believe that your social media marketing campaigns should be as unique as your business. Our team will work with you to identify which platforms best align with your audience and your goals. We can help you optimise your current profiles or create new ones to stand out on a feed.
With a combination of SEO best practices and extensive keyword research, we make sure your profile is found by users looking for your services.
Once your profile is developed, we create an integrated social media strategy for when, where, and what to post. This can include ongoing organic content as well as designated campaigns. We stay well versed on algorithm updates and the latest trends to make sure your business is set up for success.
All social media marketing campaigns include content creation and strategic scheduled distribution with tools like Sprout Social. We’ll handle everything from graphics to captions to hashtags to publication.
Finally, we keep a close eye on your social media performance and compare it to your goals. We change what’s not working and capitalise on what is. You’ll have complete access to your analytics, as well, so you can see for yourself the benefit of your investment.
Social media marketing uses social media platforms to promote your brand, connect with customers, and drive results. As your social media presence strengthens through organic posts or paid campaigns, consumers become aware of your brand, grow to trust you, and ultimately become customers. It’s a key strategy in understanding and thriving in the market.
Social media marketing is ideal for small businesses because it allows them to have a big impact even with a small budget. Thanks to the free platforms and large number of worldwide users, small businesses can build a strong brand and connect with consumers interested in their products.
The first step in starting a social media marketing strategy is to determine which platforms are right for your business. From there, you’ll create profiles and begin engaging with customers.
It sounds simple, but to be effective, you need a strategy that integrates with other channels to achieve your goals. We recommend consulting with a social media marketing agency to set yourself up for success.
Facebook is one of the most popular social media platforms in the world and boasts almost 3 billion monthly active users. Those users are actively searching for local businesses and brands to stay informed and connected.
With tools like Facebook Shops and Ads Manager, the platform is like a one-stop-shop to connect, advertise, and sell. Talk about efficient social media marketing!
Instagram is a great social platform for businesses to show off their products or services visually. Over a billion people use Instagram each month and many use it specifically to find new products.
You can run ads on the platform and connect more personally with customers through stories and direct messages, making it ideal for increasing trust and loyalty.
Twitter is a fast paced platform that is great for real-time engagement with customers. Get direct feedback, answer questions, and address concerns right as they’re happening. It lets your customers know they’ve been heard and can be valuable information for your strategy moving forward.
Get in touch with our Social Media experts today!
Ready to take your Facebook to the next level? Want to grow on Instagram? We’re here to help. Talk with our social media experts to get started with a custom social media marketing strategy today.
For supercharged results, check out our other digital marketing services and let us put together a comprehensive strategy for you. We’re excited to hear from you!
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