Debating whether to hire a marketing agency for your business is kind of like deciding whether or not to cut your own hair. Sure, you could cut your own bangs, but if you want it done right, it’s probably best to go to the pros.
After all, bangs, like marketing, are front and center for the world to see. A marketing agency has the experience and expertise to make sure you put your best face forward. If you’re ready to grow, here’s why you should hire a marketing agency.
Professional expertise
Marketers at an agency live and breathe marketing. It’s literally their job to know anything and everything about the industry or their specific niche.
You wouldn’t trust a plumber who just started learning about pipes as a side hobby, would you? For something as important as your business, you want someone who knows their stuff.
A social media expert will be on top of the latest platforms and trends. A SEO marketer will know the Google algorithms inside and out. That knowledge is invaluable as you seek to grow your business and perform.
Not only can they give you the best results, but their in-depth expertise means they’re also better equipped to troubleshoot and tackle unique scenarios that may arise.
Just like you’re the best at what you do, so are they. With an agency handling your marketing, you can feel confident it’s being done well.
Efficiency
With all that knowledge and expertise in an agency comes efficiency. Creating a website for your site may take you months, but the web design and development team at an agency could knock it out in a few weeks.
Because they are able to work more efficiently, a marketing agency can do more for you and your business. They can run multiple campaigns at a time or schedule content across three different social media platforms. This all translates to better results for you.
It also saves you time and stress. Instead of taking hours out of your day to write blogs or design a paid ad campaign, you can focus on what you do best – run your business. Hiring a marketing agency allows you to spend your time and energy where it makes the most impact.
One-stop shop
Though some marketing agencies will have only one or two areas of deep specialty, most will offer a variety of services. These “one-stop shops” are not only convenient, but can actually deliver even better results.
The best marketing strategies are not a jumble of separate parts, but a puzzle made up of pieces that work together to create the bigger picture. It’s a lot easier to create that picture if one agency has all, or at least most, of your pieces.
Your SEO strategy may influence what keywords you target with paid ads. Your paid ads will need quality landing pages, which involves website design and development. That website will need content which can extend into your content marketing strategy.
A quality marketing agency understands how all these pieces fit together to lead to your increased success.
Industry connections
Just like in business, marketing can be about who you know. An experienced marketing agency likely has contacts in the industry that can benefit your business.
For example, an agency may have a trusted photographer they work with regularly or a talented graphic designer on standby to create content. While you could find others with these skills on your own, working with them through an agency can have its perks.
The photographer may offer discounted rates to the agency which reflects lower rates for you. The graphic designer has already been vetted by the agency so you know their work is top notch.
Agency connections offer you confidence in quality without the hassle of hiring yourself.
Shared knowledge
It may seem odd at first, but an agency’s other clients can actually be a big benefit to your business. Your account manager likely works with other clients or talks to other account managers from which they can gain valuable insights.
Let’s say your company sells surfboards to surfers in Melbourne. The marketing agency you work with also has another client that sells wetsuits to the same target audience. As you’re approaching the summer season, they’ll already know what works well for that audience and what to avoid.
This information sharing reduces the risk across the board while allowing for the best results for all clients.
Hiring a marketing agency can be a great way to better your performance and help your business grow. If you’re looking for an agency to help you succeed, first check out these tips for finding the right one. Then, give us a call. We’d love to work with you.