These days, social media is ubiquitous. Everyone is commenting on Facebook, scrolling Instagram, pinning, tweeting, tiktoking, you name it. If businesses want to reach their customers, social media is where they need to be. There’s a big difference, though, between using social media for fun and using it for business. The latter requires planning, strategy, …
Not even ten years ago, social media was dominated by #throwbackthursdays and #selfies at every scroll. #TBT may not be a thing anymore but hashtags are no less important in your social media marketing strategy. Regardless of your industry or the platforms you’re on, effective hashtag use can boost your visibility and increase engagement for …
In today’s day and age, new technology releases have effects that are felt far and wide. The new update to Apple’s IOS 14 operating system is no exception. IOS 14.5 was released in late April 2021 and is likely to have a big impact on digital advertising. The latest update was a major redesign of …
Should you strive for comments on Facebook or likes on Instagram? What about views on TikTok vs re-pins on Pinterest? There are so many social media platforms available to brands these days. How do you know which is right for you? The constantly changing social media landscape is hard to keep up with. Algorithms adapt, …
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